FPL, Too Jays, IBM, PGA of America, DiVosta Homes, First Bank of Florida, Jack Nicklaus, Discover The Palm Beaches and The South Florida Fair are just a few of the iconic local, regional and national brands that I’ve had the privilege to help shape.

 

Some career highlights include: Re-branding and advertising Discover The Palm Beaches on the world stage; branding 5 PGA Championships; serving as Jack Nicklaus’ marketing firm for his various golf industry companies; bringing a new level of creativity to the South Florida Fair with a series of award-winning commercials; producing an elaborate party invitation for fashion designer Oscar de la Renta promoting an exclusive private club in the Dominican Republic; and traveling to The Philippines to promote a private golf club with Arnold Palmer. I also helped plan and build brands for many real estate developments, country clubs, high-rise condos and resort destinations throughout the US, Caribbean and Asia.

 

I believe that great creative is built on a sound foundation of research, experience, an understanding of the marketplace and the mindset of the target audience. Strategy and the ability to track, quantify and react to trends, traffic, customer behavior and data analytics is crucial in an

ever-changing digital world.